Sephoria Press Room


2019 Event Photos

SEPHORiA: House of Beauty Sessions 3 & 4

SEPHORiA: House of Beauty Sessions 1 & 2


To request an interview contact:  

Press Requests

Press Coverage

StyleCaster - Sephoria Is Back and Even More Epic Than Last Year
Bustle - Is SEPHORiA Coming Back? The Beauty Playground Will Have Over 60 Beauty Brands Represented
Happi - What to Expect: Year Two of SEPHORiA
Bustle - What's In The SEPHORiA 2019 Gift Bags? There's Up To $900 Worth Of Product Inside - Sephoria House Of Beauty Is Back, And We’ve Got Your First Look At The Schedule – Exclusive
Undercover LA - Sephoria Invades DTLA Next Month with Pro-Led Beauty Secret Classes, Freebies, & More
StyleCaster - Tatcha’s Vicky Tsai on Her Skincare Masterclass at Sephoria
Elite Daily - Vicky Tsai's SEPHORiA Masterclass Tour Session Was All About Using Skincare As Self-Care — EXCLUSIVE

Bustle - What's In The Sephoria 2018 Gift Bags? Here's Everything You'll Get When You Attend The Massive Beauty Festival
Allure - Exclusive: Sephora's SEPHORiA Beauty Event Will Offer Guests the Ability to Create Custom Makeup Products





What is SEPHORiA?

SEPHORiA is a first-of-its-kind, highly immersive two-day beauty event that fuses high-touch physical and digital experiences, providing endless opportunities for attendees to learn and play in the world of Sephora. SEPHORiA can also be described as “a beauty playland meets your social feed IRL.”

When is SEPHORiA?

SEPHORiA will take place on September 7 and 8, with two sessions per day.

  • Session 1: 10AM- 2PM PST
  • Session 2: 4PM-8pm PST
  • Session 3: 10AM- 2PM PST
  • Session 4: 4PM-8pm PST

Where is SEPHORiA?

SEPHORiA will take place at The Shrine Auditorium and Expo Hall in Los Angeles.

What will guests experience at SEPHORiA?

SEPHORiA is a new kind of beauty event where every room reveals a new experience—from Masterclasses and meet-and-greets with industry icons to opportunities to create customized products. Each one-of-a-kind space within SEPHORiA is designed to inspire and enable attendees to engage with Sephora’s beloved beauty brands, participate in incredible photo ops and much more.

For more information about the Masterclass content and the meet-and-greet schedule, please visit


How can I apply for a press credential?

There are a select number of press credentials available, which will be provided on an invite-only basis. If you’re interested in learning more about availability of press credentials, please send an email to

What are the ticket options for SEPHORiA?

There are two ticket tier options for SEPHORiA: General Admission and VIP. Ticket prices range from $80 to $350. Tickets are for one session and one day only.

Each ticket gives attendees access to the SEPHORiA: House of Beauty rooms—additional purchases may be offered within select room experiences and in our designated Beauty Closets. Snacks, beverages, and alcoholic drinks are not included in the price of the ticket, but will be for sale throughout the event.

How can I purchase tickets to SEPHORiA?

All potential attendees are encouraged to purchase a ticket in advance at Tickets are for one session and one day only. Please note: All tickets purchased at this time are available for will call pick-up only.

Will tickets be available for purchase the day of each SEPHORiA session?

Yes, tickets will be available for purchase at the General Admission and VIP designated will call/box offices.

GA: Royal Street at Jefferson Blvd

VIP: Royal Street at 32nd Street


What brands and talent are participating in SEPHORiA?

For a full list of participating brands and talent, please visit

Will I be able to interview brands and/or talent at SEPHORiA?

Unless you are granted a press credential, Sephora is unable to provide guaranteed one-on-one interview access to brands and/or talent.

If I purchased a ticket, how can I engage with the participating brands and talent?

If you purchased a ticket, but were not provided a press credential, you will be encouraged to speak with the brand representatives or talent at each experience throughout the duration of your ticketed session.

If I’m unable to attend, how can I receive more information about the various brand experiences, Masterclasses and/or talent from each session?

Please refer back to the SEPHORiA Press Page throughout each SEPHORiA session, which will be updated with photo and video content as assets become available.

Will brands and/or talent be available for interviews following the conclusion of SEPHORiA?

Please send an email to if you’re interested in speaking with a participating brand and/or talent following the event.


Am I allowed to bring a camera with me?

All attendees are encouraged to capture their own content. Please note the venue’s security policy in terms of what will be allowed inside the venue: No oversize purses or backpacks, such as luggage, duffel bags, or industrial-size backpacks over 14 inches H x 14 inches W x 6 inches D, are allowed inside the venue.

Am I allowed to bring a photographer and/or videographer with me?

Each attendee must have their own ticket, and one person will be admitted per ticket. All SEPHORiA: House of Beauty tickets are nonrefundable and nontransferable. Resale or the unauthorized transfer of tickets is not allowed under any circumstance. Sephora may deny access to persons we reasonably suspect to be holding a resold, unauthorized, or counterfeit ticket.

When will photo and video assets be available to me for my press coverage? Where will these photo and video assets live?

All photo and video assets will live on the press page of, to which all press will have immediate access. Please note, this site will not be password protected.


What is the social handle and hashtag for SEPHORiA?

All attendees are encouraged to tag @sephora and #SEPHORiA in all social content.

Can I leave the venue and come back in the same day?

No. We can’t accommodate in-and-out privileges. Reentrance will not be allowed after you have exited.

What should I wear?

Anything you want! Keep in mind there will be a lot of walking involved, so we recommend wearing comfortable shoes.

Will there be a place to store my belongings?

No. There will not be a place for storage. All items you bring in will need to stay with you. Sephora is not responsible for lost or stolen items. Please leave any items of value at home.

Will there be food and drinks?

Yes. Food and drinks will be available for purchase throughout the event. There may also be free food and beverage items while supplies last. Alcoholic beverages are only available for purchase and consumption if you are 21 years or older.

Will alcoholic drinks be served?

Yes. Anyone 21 years or older who wishes to purchase alcoholic beverages will need to show their government-issued ID upon entry to receive a separate wristband. This wristband will give you access to the bars and cocktails offered throughout the event. Those without a wristband will not be served and may not consume alcohol.

Is there parking available at The Shrine Auditorium and Expo Hall?

There are public parking lots surrounding The Shrine Auditorium and Expo Hall on neighboring streets. Sephora is not responsible for lost or stolen items. Please leave any items of value at home.

For ADA parking, handicap spots can be found in the North Parking Structure (714 W 32nd Street, Los Angeles 90007), the USC Shrine Structure (686 W 32nd Street, Los Angeles 90007), and the surrounding USC parking lots.

What items are not permitted?

Weapons, tobacco, or smoking products (including e-cigarettes), outside food and drinks (including reusable water bottles, any types of bottles, cans, glass, etc.), pets (except for registered service animals), large bags, and strollers are not permitted. Additional items may not be allowed and will be determined at the discretion of SEPHORiA team members. All guests are subject to search at entry points.

Please send an email to