Sephoria Press Room


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What is SEPHORiA?

SEPHORiA is a first-of-its-kind, highly immersive two-day beauty event that fuses high-touch physical and digital experiences, providing endless opportunities for attendees to learn and play in the world of Sephora. SEPHORiA can also be described as “a beauty playland meets your social feed IRL.”

When is SEPHORiA?

SEPHORiA will take place on October 20 and 21, with two sessions per day.

  • Session 1: 10AM- 4PM PST
  • Session 2: 6PM- last SEPHORiA houseguests must depart by 12AM PST
  • Session 3: 10AM- 4PM PST
  • Session 4: 6PM- last SEPHORiA houseguest must depart by 12AM PST

Where is SEPHORiA?

SEPHORiA will take place at The Majestic in Downtown Los Angeles.

What will guests experience at SEPHORiA?

SEPHORiA is a new kind of beauty event where every room reveals a new experience—from Masterclasses and meet-and-greets with industry icons to opportunities to create customized products. Each one-of-a-kind space within SEPHORiA is designed to inspire and enable attendees to engage with Sephora’s beloved beauty brands, participate in incredible photo ops and much more.

For more information about the Masterclass content and the meet-and-greet schedule, please visit


How can I apply for a press credential?

There are a select number of press credentials available, which will be provided on an invite-only basis. If you’re interested in learning more about availability of press credentials, please send an email to

What are the ticket options for SEPHORiA?

There are three ticket tier options for SEPHORiA: Bronze, Silver and Gold. Ticket prices range from $99 to $449. Tickets are for one session and one day only.

Each ticket gives attendees access to the SEPHORiA: House of Beauty rooms—additional purchases may be offered within each room experience. Snacks, beverages, and alcoholic drinks are not included in the price of the ticket, but will be for sale throughout the event.

How can I purchase tickets to SEPHORiA?

All potential attendees are encouraged to purchase a ticket in advance at Tickets are for one session and one day only. Please note: a US mailing address is required for ticket delivery.

Will tickets be available for purchase the day of each SEPHORiA session?

As of now, tickets are available for advance purchase only.


What brands and talent are participating in SEPHORiA?

For a full list of participating brands and talent, please visit

Will I be able to interview brands and/or talent at SEPHORiA?

Unless you are granted a press credential, Sephora is unable to provide guaranteed one-on-one interview access to brands and/or talent.

If I purchased a ticket, how can I engage with the participating brands and talent?

If you purchased a ticket, but were not provided a press credential, you will be encouraged to speak with the brand representatives or talent at each experience throughout the duration of your ticketed session.

If I’m unable to attend, how can I receive more information about the various brand experiences, Masterclasses and/or talent from each session?

Please refer back to the SEPHORiA Press Page throughout each SEPHORiA session, which will be updated with photo and video content as assets become available.

Will brands and/or talent be available for interviews following the conclusion of SEPHORiA?

Please send an email to if you’re interested in speaking with a participating brand and/or talent following the event.


Am I allowed to bring a camera with me?

All attendees are encouraged to capture their own content.

Am I allowed to bring a photographer and/or videographer with me?

Each attendee must have their own ticket, and one person will be admitted per ticket. All SEPHORiA: House of Beauty tickets are nonrefundable and nontransferable. Resale or the unauthorized transfer of tickets is not allowed under any circumstance. Sephora may deny access to persons we reasonably suspect to be holding a resold, unauthorized, or counterfeit ticket.

When will photo and video assets be available to me for my press coverage? Where will these photo and video assets live?

All photo and video assets will live on the press page of, to which all press will have immediate access. Please note, this site will not be password protected.


What is the social handle and hashtag for SEPHORiA?

All attendees are encouraged to tag @sephora and #SEPHORiA in all social content.

Can I leave the venue and come back in the same day?

No, we can’t accommodate in-and-out privileges. Re-entrance will not be allowed after you have exited.

What should I wear?

Anything you want! Keep in mind there will be walking (and dancing!) involved, so we recommend wearing comfortable shoes.

Will there be a place to store my belongings?

No, there will not be a place for storage. All items you bring in will need to stay with you. Sephora is not responsible for lost or stolen items. Please leave any items of value at home.

Will there be food and drinks?

Yes, food and drinks will be available for purchase throughout the event. There may also be free food and beverage items while supplies last. Cocktails are only available for purchase and consumption if you are 21 years or older.

Will alcoholic drinks be served?

Yes. Anyone 21 years or older who wishes to purchase alcoholic beverages will need to show their government-issued ID upon entry to receive a separate wristband. This wristband will give you access to the bar and cocktails offered throughout the event. Those without a wristband will not be served and may not consume alcohol.

Is there parking available at The Majestic?

There are public parking lots surrounding The Majestic on neighboring streets. Sephora is not responsible for any items lost or stolen in the surrounding area. Please leave any items of value at home.

What items are not permitted?

Weapons, tobacco or smoking products (including e-cigarettes), outside food and drinks (except reusable water bottles), pets (except for registered service animals), large bags, and strollers are not permitted. Additional items may not be allowed and will be determined at the discretion of SEPHORiA team members. All guests are subject to search at entry points.

Please send an email to